Brightgrid

Brightgrid is a clean, confident brand built to modernize the solar procurement space. We developed a bold, modular identity inspired by solar panel grids and digital infrastructure which grounds the mark in energy, structure, and clarity. Brightgrid was built to simplify and accelerate how commercial property owners source contractors and build projects. The color palette features a vibrant energy red, balanced with warm neutrals and deep black to convey sophistication and utility. Typography is purposeful and legible, with just enough character to feel human.

Client

Brightgrid

Deliverables

Brand Identity Logo Design Motion Design

Year

2025

Role

Creative Direction

New Haven, CT 06511
United States

2025 ® Middlechild

New Haven, CT 06511
United States

2025 ® Middlechild

New Haven, CT 06511
United States

2025 ® Middlechild