Strada is a data consultancy specializing in geographic information systems (GIS), helping planners, developers, and environmental clients layer data into meaningful action. The company sits at the intersection of data science, land use, and environmental analysis. The core concept of “layering” became the foundation of the visual system. A minimal stacked ‘S’ mark represents the structure of GIS data, while a palette of earth tones is inspired by topographical maps and natural materials. The typography is confident and modern, designed to balance approachability with expertise.